Lifecycle data

When used with the Analytics extension, this data is collected and sent to Analytics on every session start. Sessions are determined by the sessionTimeout configuration.

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This data is not used with Lifecycle for Edge Network. Instead, view the Lifecycle for Edge Network data reference.

Lifecycle data content response data

The following data is collected on each Lifecycle data content response event.

Install

Data
Key
Description
First Launches
a.InstallEvent
Triggered at the first run after installation or re-installation.
Install Date
a.InstallDate
Date of first launch after installation. The format is M/d/yyyy, and an example is 5/3/2017.

Upgrade

Data
Key
Description
Upgrades
a.UpgradeEvent
Triggered at the first run after upgrade or when the version number changes.
Days since last upgrade
a.DaysSinceLastUpgrade
Number of days since the application version number changed. Important: This data is not automatically stored in an Analytics metric. You must create a processing rule that sets a custom event to capture this data.
Launches since last upgrade
a.LaunchesSinceUpgrade
Number of launches since the application version number changed. Important: This data is not automatically stored in an Analytics metric. You must create a processing rule that sets a custom event to capture this data.

Launch

Data
Key
Description
Daily Engaged Users
a.DailyEngUserEvent
Triggered when the application is used on a particular day. Important: This data is not automatically stored in an Analytics metric. You must create a processing rule that sets a custom event to capture this data.
Monthly Engaged Users
a.MonthlyEngUserEvent
Triggered when the application is used during a particular month. Important: This data is not automatically stored in an Analytics metric. You must create a processing rule that sets a custom event to capture this data.
Launches
a.LaunchEvent
Triggered on every run, including crashes and installs. Also triggered when the app is resumed from the background after the lifecycle session timeout is exceeded.
Previous Session Length
a.PrevSessionLength
Reports the number of seconds that a previous application session lasted based on how long the application was open and in the foreground.
Ignored Session Length
a.ignoredSessionLength
If the last session is set to last longer than lifecycle.sessionTimeout, that session length is ignored and recorded here.
Launch Number
a.Launches
Number of times the application was launched or brought out of the background.
Days since first use
a.DaysSinceFirstUse
Number of days since first run.
Days since last use
a.DaysSinceLastUse
Number of days since last use.
Hour of Day
a.HourOfDay
Measures the hour the app was launched and uses the 24-hour numerical format. Used for time parting to determine peak usage times.
Day of Week
a.DayOfWeek
Measures the day of the week the app was launched.

Crash

Data
Key
Description
Crashes
a.CrashEvent
Triggered when the application crashed before closing. The event is sent when the application is started again after the crash.

Device information

Data
Key
Description
App ID
a.AppId
Stores the application name and version in the following format: AppName BundleVersion (app version code). An example of this format is MyAppName 1.1(1).
Device name
a.DeviceName
Store the device name.
Operating system version
a.OSVersion
Stores the operating system's name and version.
Carrier name
a.CarrierName
Stores the name of the mobile service provider as provided by the device. Important: This data is not automatically stored in an Analytics variable. You must create a processing rule to copy this value to an Analytics variable for reporting.
Resolution
a.Resolution
The width x height in pixels.
Locale
a.locale
The locale set for the application. For example, en-US.
System Locale
a.systemLocale
The locale set for this device. For example, en-US.