Manage market segments

Market segmentation is an internal convention used to inform the internal stakeholders about the product or business intent to have one or more of the following differentiations:

• Price range
  The price range available for a product. Pricing for the Education segment is typically lower than that for the Commercial pricing.
• Product certification
  Certification required for product. For example, education-ready and Government-ready software and services must meet more stringent Adobe legal, safety, privacy, and trust requirements.
• Purchasing qualification
  Customers are typically required to prove their association with government-related agencies or educational institutions to buy the product at a different price range. For individuals buying education plans on Adobe Direct, Adobe verifies their education status with a third-party identity verification service.

These are the three market segments available for Adobe products:

The education market segment mentioned in the above table is further divided into K-12, higher education, and non-profit, as listed in the following table:

Note: The Additional Detail (Column P) in the price list file contains information on the sub-segment of an offer and the minimum purchase quantity, if applicable.

• If the offer has a sub-segment, the Additional Detail text begins with that subsegment (K-12 or HED).
• If the offer has a minimum purchase quantity, the Additional Detail text ends with that information.

Example Additional Detail: K-12 Shared Device Site Education License Lab and Classroom (100+)

• This offer is associated with the K-12 sub-segment and has a minimum purchase quantity of 100.

Market segment workflows

The following market segment workflows are available:

1. Set market segments for resellers

   • Reseller market segments can be set as part of a create or update request.
   • A reseller’s market segments may be changed at any point, but removing a market segment may cause future orders or renewals to fail.
   • All existing resellers with no market segment can be initialized with only the COM market segment.
   • API endpoints for managing this workflow:
     • POST Create Reseller API
     • PATCH Update Reseller API

2. Set market segment for customers

   • Customer market segment can be set as part of a create or update request.
   • A customer’s market segments can only be changed if the customer has no active subscriptions.
   • All existing customers with no market segment will be initialized to COM.
   • API endpoints for managing this workflow:
     • POST Create Customer API
     • PATCH Update Customer API

3. Set market sub-segment for customers

   • A customer’s market sub-segment can only be set by the customer in the Adobe Admin Console.
   • Sandbox for testing the sub-segment can be set in the sandbox partner portal. Read more about the Sandbox user guide.
   • API endpoints available to manage this workflow: GET Customer API.

4. Transfer customers to your marketplace (Customer only)

   • Customers with any market segment can be transferred as long as the new reseller can sell into the customer’s market segment. API endpoints available to manage this workflow:
     • POST Create Transfer API
     • GET Customer API

5. Purchase offers for a market segment or sub-segment

   • Customers may only purchase offers in their market segment or subsegment.
   • Resellers may only purchase offers in a market segment they are enabled for.
   • Requests to purchase offers in a different segment return the error 2129 – Reason Code: INELIGIBLE_MARKET_SEGMENT.
   • API endpoint to manage this workflow: POST Create/Preview Order API

New or updated error codes are listed in the following table:

Market segment API changes

Changes to Reseller Resource

• Market Segments: New field companyProfile.marketSegments

  • Defines the list of market segments that the reseller can sell into.
  • This can be set during the create reseller or update reseller processes.
  • Default is COM.

Changes to Customer Resource

• Market Segment: New field - companyProfile.marketSegment

  • Can be set during Create Customer and Update Customer.
  • A customer may only have a single market segment.
  • Default is COM.

• Market sub-segments: New field - companyProfile.marketSubSegments

  • Read-only: Market sub-segments are set by the customer in the Adobe Admin Console.
  • Currently sub-segments are only applicable for the EDU market segment.